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ABOUT EVEREST

Everest Communications is a digital-first agency that focuses on corporate communications in high-pressure situations. Regardless of the challenge, Everest helps companies and organizations navigate through critical moments in their journeys.

About

SPECIALIZATION

We are an experienced, endurance-tested team that has helped guide well-known brands and organizations through their biggest problems and enterprise issues. Our expertise includes:

  • Executive Positioning
  • Reputation Management
  • Crisis Communications
  • Public Affairs
  • Financial Situations
  • Digital Training

Expertise

PR 360 Podcast

Asking the Right Questions on Your Polls with Everest Communications' Peter Shafer Peter Shafer answers questions on PR, polling, and Twitter on the 100th episode of the PR 360 Podcast. Listen on Apple Podcasts In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry. Show Notes, Episode Length: 32:17 [00:56] Are you a coffee or tea drinker?[01:28] Can you summarize your expertise?[02:42] How PR pros use data effectively?[05:13] How do you get the most out of polling when people have a tendency to lie?[07:59] Could you use Twitter Polls?[09:39] By using Twitter polls, could PR pros figure out what polls to use? [11:51] Should polling get more niche?[14:00] Do you think having anonymity helps get better answers?[16:40] How can PR pros use polls to create content?[18:36] When your company has a mistrust issue with the public, how do you get the best results?[23:13] What is the future of data collection?[27:59] Fun question: What poll question of poll fundamentals would you like to change? [30:49] Final thoughts People and Companies, We Mentioned in the Show

The Next Phase with Steve Kee Podcast

Crisis Management with Zack Condry of Everest Communications Catch Zack Condry on The Next Phase with Steve Kee. Listen on Apple Podcasts

Data Leadership Lessons Podcast

Digital Communications with Peter Shafer Catch Everest Communications' Peter Shafer on Data Leadership Lessons with Anthony J. Algmin. Listen on Apple Podcasts Digital Communications with Peter Shafer – Episode 59