Blog


Analyzing the Trends in Digital Marketing with Peter Shafer

Our Executive Vice President, Peter Shafer, was on The Marketing Expedition Podcast, hosted by Rhea Allen.  Topics Discussed: How to use data effectively  How data gathering surveys and polls helps pull off a successful advertising campaign How to improve your digital marketing campaigns Resources that can help people keep up with research data trends

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Learn the Do’s and Don’ts for Polling, Surveys, and Market Research

Our Senior Vice President, Peter Shafer, was on the Marketing Technology podcast. With the elections coming up in November, tune in to learn more about the do’s and don’ts of polling and how it’s done. Topics Discussed: How is polling done Do’s and don’ts for polling, surveys, and market research What marketers in other industries […]

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Understand Your Data

Peter Shafer shares with Dan Albaum how effective digital marketing is all about understanding your data and some best practice actions to move the needle in meeting strategic business objectives. The cost of misinformation and bad analytics has never been greater!

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Survey Your Audience to Increase Engagement

Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you’re doing, and what would help them be more engaged. You can learn more about your community on the services you’re providing and what […]

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Can We Trust the Results of Digital Polls and Surveys

Our Executive Vice President, Peter Shafer, recorded an episode with Not Another Marketing Podcast discussing digital surveys, polls, and how much can we trust the results. Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls […]

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