Blog


Learn the Do’s and Don’ts for Polling, Surveys, and Market Research

Our Senior Vice President, Peter Shafer, was on the Marketing Technology podcast. With the elections coming up in November, tune in to learn more about the do’s and don’ts of polling and how it’s done. Topics Discussed: How is polling done Do’s and don’ts for polling, surveys, and market research What marketers in other industries […]

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Understand Your Data

Peter Shafer shares with Dan Albaum how effective digital marketing is all about understanding your data and some best practice actions to move the needle in meeting strategic business objectives. The cost of misinformation and bad analytics has never been greater!

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Survey Your Audience to Increase Engagement

Surveying your audience is a great way to learn more about them and inform your marketing decisions. You can learn more about what your donors really care about, how they think you’re doing, and what would help them be more engaged. You can learn more about your community on the services you’re providing and what […]

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Can We Trust the Results of Digital Polls and Surveys

Our Executive Vice President, Peter Shafer, recorded an episode with Not Another Marketing Podcast discussing digital surveys, polls, and how much can we trust the results. Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls […]

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PR 360 Podcast

Asking the Right Questions on Your Polls with Everest Communications’ Peter Shafer Peter Shafer answers questions on PR, polling, and Twitter on the 100th episode of the PR 360 Podcast. Listen on Apple Podcasts In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the […]

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