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PR 360 Podcast

Asking the Right Questions on Your Polls with Everest Communications’ Peter Shafer Peter Shafer answers questions on PR, polling, and Twitter on the 100th episode of the PR 360 Podcast. Listen on Apple Podcasts In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the […]

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The Next Phase with Steve Kee Podcast

Crisis Management with Zack Condry of Everest Communications Catch Zack Condry on The Next Phase with Steve Kee. Listen on Apple Podcasts

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Data Leadership Lessons Podcast

Digital Communications with Peter Shafer Catch Everest Communications’ Peter Shafer on Data Leadership Lessons with Anthony J. Algmin. Listen on Apple Podcasts

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Holidays Bring Increasing Challenges for Corporate Communications

The Woke Holiday Season “G.K. Chesterton, the British author known as The Laughing Prophet, pointed out over 100 years ago that people who are secure in their beliefs need not fear mockery. It’s those with shaky doctrines who cannot tolerate laughter,” observes Kyle Mann in the Wall Street Journal recently. This quote reminded me that […]

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Messaging on Issues Getting Even More Localized

The public polling industry has suffered several major setbacks over the past five or so election cycles because of perceived inaccuracies in aligning with actual election outcomes. While public opinion polling was created back in the 1930s, it was never intended to be a “predictive” tool for elections. But as polling evolved and polling methodologies […]

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