Blog
Interpreting Reputation Management Analytics
The 4 C’s of Reputation Management One of the most used quotes over the past 40 years is, “You can’t manage what you can’t measure.” Hundreds of consulting firms have formed to address this quote – and to help leaders develop metrics and measures that can then lead to systems and processes to manage towards […]
Opposites Attract: Law Firms and PR Firms Uncover Value in Collaborating
A court of law can be much different than the court of public opinion. Executives at all levels of management understand the need to be prepared to do battle in both. And that is where law firms and public relations firms, especially digital marketing firms, can play an essential role in leading executives through challenging […]
Crisis Management Is Evolving, Are Your Plans Keeping Pace?
These days, a crisis for your organization usually comes in many shapes and sizes. And being surprised and/or unprepared for a crisis (and a response) can escalate a crisis situation even faster. With major shifts in both behavior and mindset among various publics over the past five years, your response (or lack of response) to […]
Navigating the Inescapable
Best Practices for Crisis Communications I once had a sports icon for a client. Historically, he has been regarded as one of America’s top athletes. Unfortunately, this particular icon was publicly ousted for illegal actions and consequently stripped of multiple national and international titles. So we partnered with him to prepare a coordinated, multi-faceted strategy […]
Social Media Background Checks Completed, Crisis Averted
Social media background checks are becoming more and more common for businesses. Regardless of size or industry, leaders are seeing benefits from being proactive in vetting social media when brands and reputations are on the line. Milkshake Duck Regardless of whether or not you have any idea what a Milkshake Duck is, if you’ve spent […]