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Global Retail Conglomerate

Global Retail Conglomerate Provided a major retail conglomerate with daily reputational reports regarding the digital landscape and social conversation around their brands, COVID-19, and how their employee base is reacting. Based on the data, we were able to provide recommendations on what they should do including, but not limited to, identifying specific reporters with whom […]

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COVID-19 Social Conversation: Influence of Journalists

QuestionThe COVID-19 pandemic has certainly spawned a lot of questions – and multiple clients have come to us to answer them – with data. One frequent question has been if traditional media coverage of COVID-19 has been driving the social conversation, or is it the other way around? On the way to answering that question, […]

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Unique, Huge, and Growing

Reposted from https://www.linkedin.com/pulse/unique-huge-growing-zack-condry/ The title sounds like a three-word definition of the Coronavirus. It’s actually the best way to describe Twitter conversation about Coronavirus. Unique 92% of total Coronavirus tweets are unique (I’ve added to the search keywords since my initial post yesterday). This is atypical for an event-driven conversation on Twitter. Typically, you’ll see news publications […]

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Digital is the Most Important Aspect of Your Communications Campaign

“It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV.” – Los Angeles Times If you’ve heard it once, you’ve heard it a thousand times by now: digital is more important than ever. Well, we’d like to take it a step farther… Digital is the most important aspect of […]

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