A California-based healthcare company wanted to understand the social conversation around COVID-19 in other hotbed states to predict what might happen to the CA hospital system. The company wanted predictive social data to answer the following questions and we delivered.
- As the issue grows in prominence, what are the current trends in media conversations, including and beyond equipment shortages?
- What types of stories receive the largest amount of engagement?
- Is coverage driving social conversation or vice versa?
- That reactive messaging may we need based on the coverage?
They altered the COVID-19 response strategy of the entire healthcare operation partly based on our research and insights.
- Crisis Communications
- Social Listening
- Public Affairs