EXPERT DIGITAL GUIDANCE FOR
PIVOTAL & HIGH-STAKES SITUATIONS
ABOUT EVEREST
Everest Communications is a digital-first agency that focuses on corporate communications in high-pressure situations. Regardless of the challenge, Everest helps companies and organizations navigate through critical moments in their journeys.
SPECIALIZATION
We are an experienced, endurance-tested team that has helped guide well-known brands and organizations through their biggest problems and enterprise issues. Our expertise includes:
- Executive Positioning
- Reputation Management
- Crisis Communications
- Public Affairs
- Financial Situations
- Digital Training
Analyzing the Trends in Digital Marketing with Peter Shafer
Our Executive Vice President, Peter Shafer, was on The Marketing Expedition Podcast, hosted by Rhea Allen. Topics Discussed: How to use data effectively How data gathering surveys and polls helps pull off a successful advertising campaignHow to improve your digital marketing campaignsResources that can help people keep up with research data trends
Learn the Do’s and Don’ts for Polling, Surveys, and Market Research
Our Senior Vice President, Peter Shafer, was on the Marketing Technology podcast.With the elections coming up in November, tune in to learn more about the do's and don'ts of polling and how it's done. Topics Discussed: How is polling doneDo’s and don’ts for polling, surveys, and market researchWhat marketers in other industries can learn from political pollingDownsides of pollingUsing rewards for survey-takers (or not?)
Understand Your Data
https://open.spotify.com/episode/4HqaMhKMs8UgIotML4XZ6n Peter Shafer shares with Dan Albaum how effective digital marketing is all about understanding your data and some best practice actions to move the needle in meeting strategic business objectives. The cost of misinformation and bad analytics has never been greater!